AnchorPass for the packaging industry

Download our guide now to understand how the DPP is reshaping the lifecycle of packaging: from regulatory compliance to material traceability, discover the strategies to enable ecodesign and optimize recycling supply chains for an authentic circular economy.

The introduction of the Digital Product Passport (DPP) imposes a radical shift in perspective on the packaging industry, driven by the ambitions of the Packaging and Packaging Waste Regulation (PPWR) and the ESPR. Packaging is no longer conceived exclusively for the protection and transport of goods, but becomes a dynamic repository of essential data: from the exact composition of polymers and multilayer materials, to the percentage of post-consumer recycled (PCR) content, right down to precise instructions for proper disposal. This information infrastructure, accessible via unique digital identifiers (such as advanced QR Codes or digital watermarks), represents not only a fundamental legal compliance requirement to maintain access to the European market, but also the key technological tool to automate waste sorting lines, validate green claims, and enable high value-added industrial models.

Main insights included::

• Regulatory requirements and essential data sets.
• Traceability and data integrity.
• Access control and complex governance
• Supply chain due diligence.
• Life cycle management and circularity.
• Strategic advantages and business cases.